The One-Page Business Plan

The Business Model Canvas used in this discussion was developed by Alexander Osterwalder in his 2010 book Business Model Generation by Osterwalder and several associates.

The model shown here illustrates graphically the interplay of the most important features of your business plan. Each of these areas is addressed more fully below.

I have adapted the format to a construction business model, available by clicking here.

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THE ONE-PAGE BUSINESS PLAN

Builder

Builder email

Date Completed

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Nine Topics of Inquiry

1. Target Market:

What type of market are you interested in attracting?

Mass Market Niche Market Segmented Market Diversified Market

Describe several characteristics of your target market

What is your target market's biggest pain or most desired gain?

What does your target market worry about in the middle of the night?

What would your target market most like to possess or brag about?

Which target market(s) do you definitely not wish to address?

2. Value Proposition:

How does this primary VALUE fit with the needs and wants of your target market?

3. Channels:

There are five stages to creating a successful marketing channel.

How are you going to raise awareness of your company among your target market?

How are you going to help your target market understand the VALUE your homes offer?

How are you going to make purchasing your products as easy as possible for your target market?

How are you going to deliver on the VALUE promise you have made to your target market?

How are you going to provide post-purchase support to encourage product evangelists?

4. Customer Relationships:

There are many strategies to create and maintain relationships with customer prospects. Select the strategy(ies) you will use.

Which type of relationship do members of your target market expect?

How will you find the individual buyer?

What will you do to keep the Prospects interest sufficiently long to present your VALUE message?

How will your business model begin and maintain a relationship with the customer?

Which channel(s) do you expect to be most successful in creating interested prospects?

Which channel(s) do you expect to be most cost-efficient?

5. Revenue Streams:

How will your business model create revenues from this market segment?

Who will handle the sales process?

6. Key Resources:

There are four main types of resources necessary to deliver on the VALUE promises of your construction company.

Experiential - people who have done it before. Operational - people who can do it now. Financial - financial capital to start and continue to company. Physical - ability to do the labor required to deliver the product.

Identify the resources required to deliver on your VALUE promise.

Identify the resources required by your marketing effort.

What are the key resources your business model will need to operate the business that delivers the Value? Think about model homes, separate office space, vendor and sub relationships.

7. Key Activities:

What are the key construction-related activities your business is going to have to do to deliver the VALUE?

What are the key non-construction-related activities your business is going to have to do to deliver the VALUE?

8. Key Partners:

There are three main motivations for creating partner relationships:
*Optimization and Economy
*Reduction of Risk and Uncertainty
*Acquisition of Resources and Activities
Think about why you are allying with each of the partners you list below.

Company Partners:

Company Partner (Yourself)

Company Partner

Advisory Partners:

Business Advisors

Legal Advisors

Financial Advisors

Risk Management Advisors

Core Supplier Partners:

Building Materials Suppliers

Plumbing Fixture Suppliers

Lighting Fixture Suppliers

Hardware Suppliers

Flooring Suppliers

Cabinet Suppliers

Other Suppliers

Core Subcontractor Partners:

Core Subcontractor

9. Cost Structure:

Which of the following choices most closely describes the cost structure of the company

Cost-Driven (leanest cost structure, low-cost value proposition, use of automation, extensive outsourcing) Value-Driven (focused on value creation, premium value proposition)

Which accounting platform are you using?

Describe your estimating process.

Describe how you monitor job costs.

Describe your financial review process.

THE BUSINESS MODEL CANVAS:

All of this information fits on the Business Model Canvas.
I have provided a sample here, which you can access through this link.
Complete the form and put it in your FOUNDATION binder.

Thanks for completing this survey in the FOUNDATION series. Be sure to request a copy of the survey for your records, as Builder Academy does not retain this information.

The One-Page Business Plan

When submitted, form responses are sent to the email addresses provided and then deleted. IF YOU WISH TO RETAIN THE INFORMATION YOU HAVE ENTERED, ADD AN EMAIL ADDRESS BEFORE SUBMITTING.

THE ONE-PAGE BUSINESS PLAN

Nine Topics of Inquiry

Nine Topics of Inquiry

1. Target Market:

2. Value Proposition:

3. Channels:

4. Customer Relationships:

5. Revenue Streams:

6. Key Resources:

7. Key Activities:

8. Key Partners:

Company Partners:

Advisory Partners:

Core Supplier Partners:

Core Subcontractor Partners:

9. Cost Structure:

THE BUSINESS MODEL CANVAS:

Thanks for completing this survey in the FOUNDATION series. Be sure to request a copy of the survey for your records, as Builder Academy does not retain this information.

Resources

When submitted, form responses are sent to the email addresses provided and then deleted.
IF YOU WISH TO RETAIN THE INFORMATION YOU HAVE ENTERED, ADD AN EMAIL ADDRESS BEFORE SUBMITTING.