CONSTRUCTION BUSINESS MODEL CANVAS |
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Designed for: |
Designed by: |
Date: |
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KEY PARTNERS |
KEY ACTIVITIES |
VALUE PROPOSITION |
CUSTOMER RELATIONS |
CUSTOMER SEGMENTS |
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WHY WE SELECT PARTNERS |
CATEGORIES |
VALUES |
RELATIONSHIP TYPES |
MARKET TYPES |
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•Economy |
•Production Capability |
•Production |
•Problem-Solving |
•Advanced Technology |
•Competitive Price |
•Transactional |
•Long-Term |
•Mass Market |
•Segmented Market |
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•Risk Reduction |
•Resource Acquisition |
►We support our Value Proposition by: |
•High Performance |
•Long-Term Savings |
•Personal assistance |
•Communities |
•Niche Market |
•Diversified Market |
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•To Add Talent |
•For Fulfillment |
•Customization |
•Investment |
•Consultative advisor |
•Co-Creation |
►Which Market Type are we? |
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►Who are our Key Partners? |
►We support our Marketing efforts by: |
•Efficient Design |
•Accessibility |
•Automated Services |
•Self Service |
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Advisor |
•Brand/Status |
•Convenience |
►Which type of relationship do Clients expect? |
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Legal |
►Our Client Relations efforts require that we: |
►Which value message(s) do we promise? |
►Identify Our Main Market Segments |
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Financial |
►Which type of relationships have we built? |
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Risk Mgmt |
►The Company will make money by: |
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►Major Suppliers |
►Material Supplied? |
►Is relationship integrated into operations? |
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►For whom and how are we creating value? |
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KEY RESOURCES |
►Which customer problems are we solving? |
►How costly is relationship management? |
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TYPES OF RESOURCES |
CHANNELS |
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•Physical |
•Financial |
•Design |
•Labor |
►Demographics of most important customers? |
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►Resources required by Value Propositions? |
►Which design features do we offer clients? |
CHANNEL PHASES: |
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•Awareness |
How do we raise awareness of company? |
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•Evaluation |
How do we help clients understand Value? |
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►Major Subcontractors |
►Which Trades? |
•Purchase |
What is the purchasing process? |
►Demographics of flanker market 1 |
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►Resources required by Marketing effort? |
►Which status features do we offer clients? |
•Delivery |
How do we deliver value to our clients? |
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•After Sales |
What is our post-purchase support? |
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►Which channels do clients request? |
►Demographics flanker market 2 |
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►Resources required by Client Relationships? |
►How are we reaching clients now? |
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►Which markets will we not address? |
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►Which channel works best? |
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►Resources required to make money? |
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►Which channel is most cost efficient? |
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COST STRUCTURE |
REVENUE STREAMS |
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IS THE BUSINESS MORE: |
GENERALLY, THE CONSTRUCTION MARKET REVENUE STREAM IS AN ASSET SALE |
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•Cost-driven |
(leanest cost structure, low price value proposition, use of automation, extensive outsourcing) |
►For which features are clients willing to pay? |
►Identify most important Revenue Stream(s) |
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•Value-driven |
(focused on value creation, premium value proposition) |
Rev Stream 1 |
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The Business Is: |
►Which Key Resources are most expensive? |
Rev Stream 2 |
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Rev Stream 3 |
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►What are the most important costs in the business model? |
►How much does each Revenue Stream contribute as %? |
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►For which features will clients not pay? |
Rev Stream 1 |
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►Which Key Activities are most expensive? |
Rev Stream 2 |
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Rev Stream 3 |
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Rev Stream 4 |
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Rev Stream 5 |
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PRINT: Landscape, Margins=Minimum, Scale=60% |