CONSTRUCTION BUSINESS MODEL CANVAS

Designed for:

Designed by:

Date:

KEY PARTNERS

KEY ACTIVITIES

VALUE PROPOSITION

CUSTOMER RELATIONS

CUSTOMER SEGMENTS

WHY WE SELECT PARTNERS

CATEGORIES

VALUES

RELATIONSHIP TYPES

MARKET TYPES

•Economy

•Production Capability

•Production

•Problem-Solving

•Advanced Technology

•Competitive Price

•Transactional

•Long-Term

•Mass Market

•Segmented Market

•Risk Reduction

•Resource Acquisition

►We support our Value Proposition by:

•High Performance

•Long-Term Savings

•Personal assistance

•Communities

•Niche Market

•Diversified Market

•To Add Talent

•For Fulfillment

•Customization

•Investment

•Consultative advisor

•Co-Creation

►Which Market Type are we?

►Who are our Key Partners?

►We support our Marketing efforts by:

•Efficient Design

•Accessibility

•Automated Services

•Self Service

Advisor

•Brand/Status

•Convenience

►Which type of relationship do Clients expect?

Legal

►Our Client Relations efforts require that we:

►Which value message(s) do we promise?

►Identify Our Main Market Segments

Financial

►Which type of relationships have we built?

Risk Mgmt

►The Company will make money by:

►Major Suppliers

►Material Supplied?

►Is relationship integrated into operations?

►For whom and how are we creating value?

KEY RESOURCES

►Which customer problems are we solving?

►How costly is relationship management?

TYPES OF RESOURCES

CHANNELS

•Physical

•Financial

•Design

•Labor

►Demographics of most important customers?

►Resources required by Value Propositions?

►Which design features do we offer clients?

CHANNEL PHASES:

•Awareness

How do we raise awareness of company?

•Evaluation

How do we help clients understand Value?

►Major Subcontractors

►Which Trades?

•Purchase

What is the purchasing process?

►Demographics of flanker market 1

►Resources required by Marketing effort?

►Which status features do we offer clients?

•Delivery

How do we deliver value to our clients?

•After Sales

What is our post-purchase support?

►Which channels do clients request?

►Demographics flanker market 2

►Resources required by Client Relationships?

☼ Position Statement ☼

►How are we reaching clients now?

►Which markets will we not address?

☼ Unique Value Statement ☼

►Which channel works best?

►Resources required to make money?

☼ Unique Value Proposition ☼

►Which channel is most cost efficient?

COST STRUCTURE

REVENUE STREAMS

IS THE BUSINESS MORE:

GENERALLY, THE CONSTRUCTION MARKET REVENUE STREAM IS AN ASSET SALE

•Cost-driven

(leanest cost structure, low price value proposition, use of automation, extensive outsourcing)

►For which features are clients willing to pay?

►Identify most important Revenue Stream(s)

•Value-driven

(focused on value creation, premium value proposition)

Rev Stream 1

The Business Is:

►Which Key Resources are most expensive?

Rev Stream 2

Rev Stream 3

►What are the most important costs in the business model?

►How much does each Revenue Stream contribute as %?

►For which features will clients not pay?

Rev Stream 1

►Which Key Activities are most expensive?

Rev Stream 2

Rev Stream 3

Rev Stream 4

Rev Stream 5

File Management

PRINT: Landscape, Margins=Minimum, Scale=60%