DayDream Construction, Inc.

Imagine your construction business a few years down the road. All of the planning has paid off, and the business is running just like you want it to. What does the Company look like?

Answer the questions in this survey from the vantage point of the future, of your daydreams for your company.

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DayDream Construction Company, Inc

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THREE YEARS FROM NOW

Describe the geographic market area of the business three years from now

How does your construction company differ from its competitors three years from now?

Are you proud of your company's position in the construction community three years from now?

Yes No

Is there anything keeping you from reaching this geographic market area within three years?

Yes No

Describe any potential roadblock and how you intend to address the problem

OPERATIONS

Three years from now, how involved are you in the operation of the business?

I am involved in each project on a daily basis I am aware of what is going on in each project I am involved in the overall management of the company, but not in the day-to-day operations and projects The company is running on its own, and I am only involved in policy and high-level management decisions

Is there anything that will keep you from realizing your desired level of involvement within three years?

Yes No

Describe any potential roadblock and how you intend to address the problem

MARKETING

Three years from now, how do prospective customers find out about your construction business?

Three years from now, how does the company respond to requests for information?

Three years from now, how do you introduce your building process to your clients?

Is there anything that will keep you from putting this marketing program in place within three years?

Yes No

Describe any potential roadblock and how you intend to address the problem

ESTIMATING

What is the process for getting proposals out to your customers three years from now?

How long does it take you to respond to a customer request for initial pricing three years from now?

Less than a week 2 - 3 weeks 4 weeks or more

Is there anything restraining your ability to put an estimating system in place to realize this goal within three years?

Yes No

Describe any potential roadblock and how you intend to address the problem

SALES PROCESS

Describe the journey a Buyer will take from being a prospect to being a client three years from now

Where is the biggest bottleneck in the customer journey three years from now?

Is there anything that will keep you from smoothing the customer journey withing the next three years?

Yes No

Describe any potential roadblock and how you intend to address the problem

CLIENTS

What kind of relationship do you have with your clients three years from now?

How do you set and control your clients expectations three years from now?

Is there anything keeping you from reaching this kind of relationship with your clients within three years?

Yes No

Describe any potential roadblock and how you intend to address the problem

ASSOCIATES

Three years from now, are your projects built by in-house employees or by subcontractors?

All work is done by in-house employees Most of the work in every phase is done by subcontractors There is about a 50-50 split of work done by in-house employees and by subcontractors

Is there anything keeping you from from reaching this labor structure within three years?

Yes No

Describe any potential roadblock and how you intend to address the problem

PROJECTS

What type of construction projects does your construction company have a reputation for building three years from now?

Are you up to date on the latest construction materials and techniques three years from now?

Yes I could do better No

What is your relationship with your subs and vendors three years from now?

Is there anything keeping you from developing this kind of relationship with your subs and vendors within three years?

Yes No

Describe any potential roadblock and how you intend to address the problem

FINANCES

Three years from now, where do you get information you use to make important financial decisions?

Three years from now, when you make a big financial decision, how comfortable are you that the decision is correct?

Very comfortable I'm a little concerned that I am making the right financial decision I might have a few sleepless nights thinking about a big project I don't have the foggiest clue, and just trust that I can make it work

Is there anything keeping you from achieving your desired level of business finances within three years?

Yes No

Describe any potential roadblock and how you intend to address the problem

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