Course Title:

The Foundation Modules

The focus of the FOUNDATION series is on YOU — your dreams, obligations, expectations, and rewards for going into business.  In the Builder Academy, you’ll find companion courses which introduce the important parts of starting up and running a business, marketing, estimating, selling, managing clients and associates, managing projects, and construction finance.

But this FOUNDATION course is just about YOU.  And your worldview.  And how that worldview will be reflected in your business. As you proceed with the foundation modules, you will create a list of unique business commandments that will shape the culture of your enterprise and be a guidepost for your future important decisions.  These Commandments will be based on the information you provide throughout these survey exercises.

Starting a business is a great adventure… and a lot of work….and the most fun you will ever have.

And the better you know yourself going into the quest, the greater your prospect for success.

Join in on the experience now, and get started with the free first module, “It Starts With You”.



The Foundation


It Starts With You

You Start From Where You Are

This is the first survey in this course. Brutal honesty is the best policy.

Are You Ready to Do This?

You need to be ready to take on the responsibilities of managing a business as well as building a project. This survey will help you identify your strengths as well as some areas where you will need to become stronger.

DayDream Construction, Inc.

Think of your dreams for where you want your construction business will be 5-10 years from now. Respond to the following questions as though your business were “all grown up”.

Your Personal Values

Your personal values will mold the vision you have for your business. In this survey, you will begin to define what those values are, and how important they are to you. There is no preaching going on here. Your values are your values. What is important is that you recognize that your values are going to impact your business. This survey is an effort to help you consider the implications.

Your Values Set Your Company Vision

You can’t help it. Your personal values will impact the very essence of your Construction Business. Here is an opportunity to plan which of your personal values your business will be built on.

Your First Commandment

Review the Surveys you have completed in this course and then compose your First Commandment. You are going to rely on the commandments you develop in this series to guide you in your business decisions, so take the time to create a meaningful guidepost for the future of your business.


The One-Page Business Plan
Knowing What Your Market Values
How Is Your Construction Business Different
The Unique Value Proposition
Commandment Two


Your Organization Survey
Your Organizational Strategy
Organizing for Efficiency


Defining Your Market Segment
Your Most Probable Buyer
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