The Foundation Modules
The Foundation Modules
The focus of the FOUNDATION series is on YOU — your dreams, obligations, expectations, and rewards for going into business. In the Builder Academy, you’ll find companion courses which introduce the important parts of starting up and running a business, marketing, estimating, selling, managing clients and associates, managing projects, and construction finance.
But this FOUNDATION course is just about YOU. And your worldview. And how that worldview will be reflected in your business. As you proceed with the foundation modules, you will create a list of unique business commandments that will shape the culture of your enterprise and be a guidepost for your future important decisions. These Commandments will be based on the information you provide throughout these survey exercises.
Starting a business is a great adventure… and a lot of work….and the most fun you will ever have.
And the better you know yourself going into the quest, the greater your prospect for success.
Join in on the experience now, and get started with the free first module, “It Starts With You”.
IT STARTS WITH YOU
The One-Page Business Plan
Can you put all the procedural, organizational and financial information about your business on one page? Only if you write very small. But you can illustrate that you have considered and answered questions about these nine important areas of enterprise planning.
Knowing What Your Market Values
How can you build what the market wants until you have asked them? This survey asks the questions you need to answer to demonstrate your company’s affinity with its market segment.
The Unique Value Proposition
You’ve got about three seconds and seven words to capture the attention of your market segment. They had better be the right seven words!
Develop Commandments for Company Start-Up
Write down the commandments that came to mind while thinking about starting your business.
Your Organization Survey
An organizational chart that works for me, an opportunity to create your own organization chart, and a sample Position Description.
Your Organizational Strategy
Your entire organization is fundamentally a tool to deliver on the promise you make to your market segment. Here is more on basic organizational theory.
Organizing for Efficiency
More on setting up your organization, and the ultimate goal of your organizational structure.
Develop Commandments for the Organization
Write down the commandments that came to mind while thinking about your business operations.
Defining Your Market Segment
I love them, I love them not. A step-by-step process for selecting your most valuable market segment.
Your Most Probable Buyer
They love me, they love me not. How to make certain that your selected market segment knows about you and thinks of your company when they start looking for a builder.
The Estimate Is An Important Marketing Tool
The ESTIMATE is usually the first formal document that you provide to a Prospect. Make certain that it accurately reflects all the work you have put in building a vehicle that can deliver on the promise you are about to make to the potential Buyer. The estimate must be TIMELY, ACCURATE, and CONCISE. It can also be your most powerful marketing document.
Develop Commandments for Marketing
Write down the commandments that came to mind while thinking about marketing your company,
Providing the Differentiation In Your Project
We’ve already agreed upon the importance of a differentiation strategy to gain a foothold in your market. This lesson helps you identify the WHAT and WHO of that strategy.
This survey takes a look at the equipment resources and internal documents necessary in controlling risk and maintaining quality on a jobsite.
Develop Commandments for Project Management
Write down the Commandments that came to mind while you were thinking about your company’s projects.