Your Values Set Your Company Vision
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DEJA VU ALL OVER AGAIN
What will your construction business look like when it is done?
How does a company that looks like that have to act?
Is there anything preventing your construction company from acting like that now?
How can you take your idea about your perfect business and turn it into a story that connects with your customers, employees and other stakeholders?
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YOU ARE THE MODEL
How would you expect to see the values from your Personal Values Survey reflected in your construction business?
Describe the behaviors, attitudes, and appearance you expect from your business associates (Employees, Subcontractors and Vendors)
Can you model those behaviors, attitudes and appearances you expect from your business associates?
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YOUR COMPANY VISION STATEMENT
A vision statement projects forward into time three or five years and presents a picture, a dream, of how things will be. Usually a vision statement works best as a story about the future, with your business as the key element in the story.
It is your Dream Business put into a very few succinct sentences or phrases.
Consider the following as you construct your company vision statement:
How will your company's products and services differ from your competitor's products and services?
What will be your company size in terms of sales, profits, number of employees?
What will be the geographic scope of your business?
Read about market segments at http://www.builder-resources.com/Business-Model-Canvas-Who-Our-Client-Is.html
What will be your company's market positioning - prime and flanker target markets?
Prime Market
Flanker Market #1
Flanker Market #2
What are your company's unique marketing strategies?
Is there going to be anything unique about your company's market presence?
Will your company have a unique culture or operational manifesto?
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NOW WRITE YOUR VISION STATEMENT
Keep in mind all of the previous information. The Vision Statement shouldn't be any longer than 6 - 7 sentences. In the first pass, write down everything you can think of, even if it runs to a couple of paragraphs. In the second pass, condense that information down by 50%. In the third pass, pull out the diamonds, and keep it to a 15-second elevator speech (something you could tell someone in between floors in an elevator).
Vision Statement for
Ramble
Hard Edit
Diamonds
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GREAT JOB!!
That was pretty hard work. But you should now have a very general picture of where you want to take your company, and what the company is going to look like when you get there.
In the surveys to come, we'll start nailing down the specifics of what it is going to take to fulfill the vision.
