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S.W.O.T. BRAINSTORM STATEMENTS
TEAM---
1. Please respond to the following statements honestly and truthfully, as that is the only way this exercise will have any value.
2. You do not have to comment on each statement, but your insights would be very helpful.
3. If you add your email address at the optional "Team Member's email", you will receive a copy of your responses to this survey.
Where are our STRENGTHS?
We have a deep inventory of construction skills in our company.
Agree
Disagree
I don't know
Our strongest skill asset is:
Our business is different from our competitors.
Agree
Disagree
I don't know
Here is how we are different:
Our company has an identifiable competitive advantage.
Agree
Disagree
I don't know
Our competitive advantage is:
We offer clients a compelling Unique Value Proposition.
Agree
Disagree
I don't know
Our Unique Value Proposition is:
Our sales and marketing process is excellent.
Agree
Disagree
I don't know
Our sales and marketing process is excellent because:
Our employees are more skilled than employees in other companies.
Agree
Disagree
I don't know
The specific ways in which our employees skills stand out are:
We have access to the capital we need for growth.
Agree
Disagree
I don't know
Our major sources of capital include:
Our reputation is very strong in our market segment.
Agree
Disagree
I don't know
Here are some things our customers say we do really well:
Where are our WEAKNESSES?
Deadlines and schedules are often missed.
Agree
Disagree
I don't know
The impact of not staying on schedule is:
We need to improve management expertise.
Agree
Disagree
I don't know
Here are some of the areas management should focus on:
Our competitors do some things better than we do.
Agree
Disagree
I don't know
Here are some of the things our competitors do better than we do:
Our customers complain about our performance.
Agree
Disagree
I don't know
The things our customers complain about include:
We hear serious objections from prospects about our company.
Agree
Disagree
I don't know
The most serious objections we hear from prospects include:
We need to update some of our technology and/or equipment.
Agree
Disagree
I don't know
The technology and/or equipment most in need of updating is:
We are understaffed for the work we do.
Agree
Disagree
I don't know
We need additional staff in these departments:
We have intermittent or constant cash flow problems.
Agree
Disagree
I don't know
Cash flow issues impact the company in these ways:
Our profit margins are lower than our competitors.
Agree
Disagree
I don't know
Here are some suggestions to improve our profit margins:
Where are our OPPORTUNITIES?
Certain trends will positively impact the construction industry.
Agree
Disagree
I don't know
Those positive trends are:
There is talent available in the industry that we could hire.
Agree
Disagree
I don't know
Somebody in the company should talk to:
There is an unmet need in our market we could serve.
Agree
Disagree
I don't know
That unmet need is:
Our competitors have a weakness we can exploit.
Agree
Disagree
I don't know
That competitor weakness is:
Our market segment is changing in a way that could help us.
Agree
Disagree
I don't know
All we need to do is:
There is a market segment developing that we should study.
Agree
Disagree
I don't know
The characteristics of the developing market are:
Our Company logo and motto are a great branding tool.
Agree
Disagree
I don't know
They would be even better if we:
The company value proposition reflects what we're all about.
Agree
Disagree
I don't know
But we could also add:
Our buyers often ask for something we don't offer, but could.
Agree
Disagree
I don't know
I've had them ask me about:
We could steal competitor's customers by offering more.
Agree
Disagree
I don't know
More what?:
Where are our THREATS?
Associate's morale is low.
Agree
Disagree
I don't know
Consequences of low associate morale include:
Subcontractor morale is low.
Agree
Disagree
I don't know
We can raise subcontractor morale by:
It is difficult to find competent subcontractors.
Agree
Disagree
I don't know
This is especially true in the following trades:
Suppliers are having trouble getting the materials we need.
Agree
Disagree
I don't know
We are especially having trouble getting:
There is a new competitor on the scene.
Agree
Disagree
I don't know
Name the new company and their value proposition:
A natural disaster could really hurt the company.
Agree
Disagree
I don't know
The most impactful natural disaster would be:
Competitors are offering new features.
Agree
Disagree
I don't know
Those features include:
Our target markets are shrinking.
Agree
Disagree
I don't know
Specifically, the following markets are declining:
I expect this SWOT exercise to have a positive effect on the future of the company.
Agree
Disagree
I don't know
Because:
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