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Is there some level of pain or desire for gain in a market segment that is not being addressed by other builders?

  Therein lies opportunity.

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IDENTIFY MARKET GAPS AND OPPORTUNITIES



The pain or gain we have identified and wish to address

Recall Maslow's Needs Heirarchy (above) and how it defines your prospect's state of mind. The pyramid starts with Survival on the bottom, then progresses upward through Safety, Belonging, Esteem and Self-Fulfillment.

How do we address this market gap?

Solution One

Solution Two

Solution Three

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