IDENTIFY MARKET GAPS AND OPPORTUNITIES
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The pain or gain we have identified and wish to address
Description
Recall Maslow's Needs Heirarchy (above) and how it defines your prospect's state of mind. The pyramid starts with Survival on the bottom, then progresses upward through Safety, Belonging, Esteem and Self-Fulfillment.
Pyramid Level
Select
PHYSIOLOGICAL
SAFETY
LOVE/BELONGING
ESTEEM
SELF-ACTUALIZATION
Market segment size
Select
Too small to bother with
Small, but could be combined with another segment
Small, but growing
Medium, and shrinking
Medium, will reward marketing effort
Large
Large and growing
Too large for us to consider
Market segment size relative to our current revenue
Select
Less than 20% of our current revenue
More than 20% of our current revenue
More than 50% of our current revenue
More than 100% of our current revenue
How do we address this market gap?
Solution One
What is factor 1 in solving this issue?
Proposed solution for factor 1
To deploy this solution, we have to:
To be #1 with this solution, we need to:
Based on our resources, can we be #1?
Select
No
Yes, but we will require more resources
Yes, with the resources we now have
Solution Two
What is factor 2 in solving this issue?
Proposed solution for factor 2
To deploy this solution, we have to:
To be #1 with this solution, we need to:
Based on our resources, can we be #1?
Select
No
Yes, but we will require more resources
Yes, with the resources we now have
Solution Three
What is factor 3 in solving this issue?
Proposed solution for factor 3
To deploy this solution, we have to:
To be #1 with this solution, we need to:
Based on our resources, can we be #1?
Select
No
Yes, but we will require more resources
Yes, with the resources we now have
Note 1
Note 2
Note 3
