Market Gap Analysis

Is there some level of pain or desire for gain in a market segment that is not being addressed by other builders? Therein lies opportunity.

(Click image for more information on "Maslow"s Needs Pyramid")

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IDENTIFY MARKET GAPS AND OPPORTUNITIES

Company

Prepared by

Date

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The pain or gain we want to address

Description

Recall Maslow's Needs Heirarchy (above) and how it defines your prospect's state of mind. The pyramid starts with Survival on the bottom, then progresses upward through Safety, Belonging, Esteem and Self-Fulfillment.

Pyramid Level

Market Segment Size

Relative market segment size

How do we address this market gap?

Solution One

What is factor 1 in solving this issue?

This solution is focused on

Design Products Process

Proposed solution for factor 1

To deploy this solution, we have to:

To be #1 with this solution, we need to:

Based on our resources, can we be #1?

What do we need to succeed?

Nothing, we are good to go Skills Personnel Finances Time Other (see notes)

Solution Two

What is factor 2 in solving this issue?

This solution is focused on

Design Products Process

Proposed solution for factor 2

To deploy this solution, we have to:

To be #1 with this solution, we need to:

Based on our resources, can we be #1?

What do we need to succeed?

Nothing, we are good to go Skills Personnel Finances Time Other (see notes)

Solution Three

What is factor 3 in solving this issue?

This solution is focused on

Design Products Process

Proposed solution for factor 3

To deploy this solution, we have to:

To be #1 with this solution, we need to:

Based on our resources, can we be #1?

What do we need to succeed?

Nothing, we are good to go Skills Personnel Finances Time Other (see notes)

Note 1

Note 2

Note 3

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Market Gap Analysis

No information you provide on this form is stored by this or any other website. When submitted, form responses are sent to the email addresses provided and then deleted. IF YOU WISH TO RETAIN THE INFORMATION YOU HAVE ENTERED, ADD AN EMAIL ADDRESS AND SUBMIT.

IDENTIFY MARKET GAPS AND OPPORTUNITIES

The pain or gain we want to address

How do we address this market gap?

Solution One

Solution Two

Solution Three

Note 1

Note 2

Note 3

No information you provide on this form is stored by this or any other website. When submitted, form responses are sent to the email addresses provided and then deleted.
IF YOU WISH TO RETAIN THE INFORMATION YOU HAVE ENTERED, ADD AN EMAIL ADDRESS AND SUBMIT.