Market Gap Analysis

Is there some level of pain or desire for gain in a market segment that is not being addressed by other builders?  Therein lies opportunity.

(Click image for more information on "Maslow"s Needs Pyramid")
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IDENTIFY MARKET GAPS AND OPPORTUNITIES





The pain or gain we want to address

Recall Maslow's Needs Heirarchy (above) and how it defines your prospect's state of mind. The pyramid starts with Survival on the bottom, then progresses upward through Safety, Belonging, Esteem and Self-Fulfillment.


How do we address this market gap?

Solution One



Solution Two



Solution Three



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