Your Values Set Your Company Vision
DEJA VU ALL OVER AGAIN
YOU ARE THE MODEL
YOUR COMPANY VISION STATEMENT
A vision statement projects forward into time three or five years and presents a picture, a dream, of how things will be. Usually a vision statement works best as a story about the future, with your business as the key element in the story.
It is your Dream Business put into a very few succinct sentences or phrases.
Consider the following as you construct your company vision statement:
What will be your company size in terms of sales, profits, number of employees?
Read about market segments at http://www.builder-resources.com/Business-Model-Canvas-Who-Our-Client-Is.html
What will be your company's market positioning - prime and flanker target markets?
NOW WRITE YOUR VISION STATEMENT
Keep in mind all of the previous information. The Vision Statement shouldn't be any longer than 6 - 7 sentences. In the first pass, write down everything you can think of, even if it runs to a couple of paragraphs. In the second pass, condense that information down by 50%. In the third pass, pull out the diamonds, and keep it to a 15-second elevator speech (something you could tell someone in between floors in an elevator).
That was pretty hard work. But you should now have a very general picture of where you want to take your company, and what the company is going to look like when you get there.
In the surveys to come, we'll start nailing down the specifics of what it is going to take to fulfill the vision.