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INTRODUCTION TO MARKETING THE CONSTRUCTION COMPANY

TRAINING

Marketing Introduction Marketing 101

BUILDING THE BRAND

TOOLS

Knowing What Your Market ValuesHow Is Your Business Different?Defining Your Market SegmentYour UVP (Unique Value Proposition)Branding for Your Most Probable BuyerUnique Value Proposition Generator–

TRAINING

How to Create and Add Value Communicating the Value You Provide Promises You Make to Your Customers

POSITIONING THE COMPANY IN THE MARKET

TOOLS

Business Model CanvasThe One-Page Business Model Canvas form–What My Market ValuesMarket Gap Analysis

TRAINING

The Business Model Canvas Market Opportunity AnalysisMarket PositioningAre You Playing In a Game Worth Winning? Plant Your Flag, Establish Your Position

Marketing to the High-End ClientMarketing to the Affluent

FORECASTING SALES

TOOLS

How Effective Must Your Marketing Be?–

Pro Forma Based on Lead Conversion–Pro Forma Based on Market Share–Pro Forma Based on Marketing Effort–

TRAINING

ProForma based on Marketing Effort ProForma Based on Your Market Share

(STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS) - S.W.O.T. Analysis

TOOLS

S.W.O.T. ConsiderationsS.W.O.T. ScoringS.W.O.T. BusinessS.W.O.T. MarketingS.W.O.T. PersonnelS.W.O.T. ProductionS.W.O.T. FinancesS.W.O.T. Initiatives-Document

S.W.O.T. Initiatives-Digital

TRAINING

S.W.O.T. Analysis Course(free course)Introduction to S.W.O.T. SWOT Analysis IntroductionStep 1 – Gather Information Step 1 – Gather Information PodcastStep 2 – Collate the Information Step 2 – Collate the Information PodcastStep 3 – Brainstorm the Results Step 3 – Brainstorm the Results PodcastStep 4 – The Payoff Step 4 – The Payoff

CREATING THE MARKETING PLAN

TOOLS

Marketing Action ChecklistMarketing Checklist for Builders

TRAINING

Marketing Checklist for Builders

THE BUYER JOURNEY

TOOLS

Content to Support Buyer Journey–Lead Intake FormLead Analysis Form–

TRAINING

INTRODUCTIONContent MarketingCONTENTContent MarketingAWARENESSContent MarketingCONSIDERATIONContent MarketingINTENTContent MarketingDECISIONContent Marketing

UTILITIES

Add Icon to iPhoneAdd Icon to AndroidAdd Bookmark to DesktopHow to Download a WorksheetHow to Download a DocumentHow to Change Business Name and/or Logo

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