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Marketing Introduction Marketing 101

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Knowing What Your Market ValuesHow Is Your Business Different?Defining Your Market SegmentYour UVP (Unique Value Proposition)Branding for Your Most Probable BuyerUnique Value Proposition Generator

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How to Create and Add Value Communicating the Value You Provide Promises You Make to Your Customers

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Business Model CanvasThe One-Page Business Model Canvas formWhat My Market ValuesMarket Gap Analysis

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The Business Model Canvas Market Opportunity AnalysisMarket PositioningAre You Playing In a Game Worth Winning? Plant Your Flag, Establish Your Position

Marketing to the High-End ClientMarketing to the Affluent

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How Effective Must Your Marketing Be?

Pro Forma Based on Lead ConversionPro Forma Based on Market SharePro Forma Based on Marketing Effort

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ProForma based on Marketing Effort ProForma Based on Your Market Share

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S.W.O.T. ConsiderationsS.W.O.T. ScoringS.W.O.T. BusinessS.W.O.T. MarketingS.W.O.T. PersonnelS.W.O.T. ProductionS.W.O.T. FinancesS.W.O.T. Initiatives-Document

S.W.O.T. Initiatives-Digital

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S.W.O.T. Analysis Course(free course)Introduction to S.W.O.T. Introduction to S.W.O.T. PodcastStep 1 - Gather Information Step 1 - Gather Information PodcastStep 2 - Collate the Information Step 2 - Collate the Information PodcastStep 3 - Brainstorm the Results Step 3 - Brainstorm the Results PodcastStep 4 - The Payoff Step 4 - The Payoff

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Marketing Action ChecklistMarketing Checklist for Builders

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Marketing Checklist for Builders

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Content for the Buyer Journey

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INTRODUCTIONContent MarketingCONTENTContent MarketingAWARENESSContent MarketingCONSIDERATIONContent MarketingINTENTContent MarketingDECISIONContent Marketing

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