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Marketing

3.9-marketing

DO YOU KNOW HOW...

...you worry that the market you're in is so competitive that the last dollar seems to be wrung out of every deal you make because the only way you can compete is by being the lowest cost builder in your market (and we all know where that ends)? You have no brand identity and are just another "me-too" builder in the market.

WELL, IMAGINE INSTEAD...

...you have identified and own a market segment that values your product and your expertise, so you can close sales, budget accurately and price profitably. Your market opportunities are quantified and you know which new markets you are targeting for the future. You know your company strengths and weaknesses.

TRAINING

Marketing Introduction Marketing 101

TOOLS

Knowing What Your Market ValuesHow Is Your Business Different?Defining Your Market SegmentYour UVP (Unique Value Proposition)Branding for Your Most Probable BuyerUnique Value Proposition Generator

TRAINING

How to Create and Add Value Communicating the Value You Provide Promises You Make to Your Customers

TOOLS

Business Model CanvasThe One-Page Business Model Canvas formWhat My Market ValuesMarket Gap Analysis

TRAINING

The Business Model Canvas Market Opportunity AnalysisMarket PositioningAre You Playing In a Game Worth Winning? Plant Your Flag, Establish Your Position

Marketing to the High-End ClientMarketing to the Affluent

TOOLS

How Effective Must Your Marketing Be?ProForma Based on Lead ConversionProForma Based on Market Share

TRAINING

ProForma based on Marketing Effort ProForma Based on Your Market Share

TOOLS

S.W.O.T. ConsiderationsS.W.O.T. ScoringS.W.O.T. BusinessS.W.O.T. MarketingS.W.O.T. PersonnelS.W.O.T. ProductionS.W.O.T. FinancesS.W.O.T. Initiatives-Document

S.W.O.T. Initiatives-Digital

TRAINING

S.W.O.T. Analysis CourseIntroduction to S.W.O.T. Introduction to S.W.O.T. PodcastStep 1 - Gather Information Step 1 - Gather Information PodcastStep 2 - Collate the Information Step 2 - Collate the Information PodcastStep 3 - Brainstorm the Results Step 3 - Brainstorm the Results PodcastStep 4 - The Payoff Step 4 - The Payoff

TOOLS

Marketing Action ChecklistMarketing Checklist for Builders

TRAINING

Marketing Checklist for Builders

TOOLS

Content for the Buyer Journey

TRAINING

INTRODUCTIONContent MarketingCONTENTContent MarketingAWARENESSContent MarketingCONSIDERATIONContent MarketingINTENTContent MarketingDECISIONContent Marketing

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