How Is Your
Construction Business
Different?

construction marketing icon

For marketing purposes, it is important to be “PREFERENTIALLY DIFFERENT” from your competition. This means that your business is different in some way, and that your selected market APPRECIATES and VALUES that difference.

This survey looks closely at how you are planning on setting your construction company apart from all the “ME-TOO” builders against whom you compete in your market.

When submitted, form responses are sent to the email addresses provided and then deleted.
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HOW DOES YOUR COMPANY STAND OUT IN THE CROWD?

Where should a copy of your responses be sent?

HOW Is Your Business PURPOSELY Different?

Describe the measures you are actively taking to set your business apart.
PRODUCTS
Which PRODUCT(S) are you going to use to differentiate your projects?
Which companies will be key SUPPLIERS for these products?
PROCEDURES and PROCESSES
Which PROCEDURES and/or PROCESSES are you going to use to differentiate your projects?

Market-Testing the Differentiation Measures

The best test result is to have a customer actually pay for a feature or set of features in a project. The second best test is to ask a prospect if they would be willing to pay extra for a feature.

Be sure to request a copy of the survey for your records, as Builder Academy does not retain this information.