Course Title:

Conducting a SWOT Analysis








SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis is one of the most powerful business planning tools I have ever used. This course provides all the documentation you need to run a successful SWOT session, and tells you exactly how to conduct the process.

Course Information

Free 3-month Access

3 months of access

Feel free to contact Dennis if you have additional questions.

If you need additional access following the three months, just register again.

SWOT Analysis Overview

SWOT Analysis Overview

SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis provides a time to get to know your construction business from the inside out.  It can help you build a stronger business and be a better manager.

SWOT Analysis – Step 1

In Step One of the SWOT Analysis process, you begin gathering the important information from which you will be making decisions about which topics to address in the brainstorming session.

SWOT Analysis – Step 2

The second step in the SWOT Analysis process is to gather and collate the information from the participants. This portion of the process happens before the brainstorming session, but lays the groundwork for a very productive meeting.

SWOT Analysis – Step 3

You’ve gathered all the preliminary data. Now you can really get to work generating some terrific ideas. This is the brainstorming session where it all comes together. You are going to be amazed at the quality of some of the ideas that surface.

SWOT Analysis – Payoff

A well-conducted SWOT Analysis exercise will produce more opportunities than you can handle. Here are some suggestions for making sure the initiatives are successful.


Download the interactive SWOT spreadsheet.

You can download the interactive Excel spreadsheet with all the forms ready to be customized for your business. Be sure to make use of the instructional material provided in this course.

Brainwriting As An Alternative to Brainstorming

BrainWriting may be the only way to handle the assertive person who monopolizes a brainstorming session. Have this tool in your toolbox if you run into problems with getting everyone’s ideas out on the table for discussion.