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In Step One of the SWOT Analysis process, you begin gathering the important information from which you will be making decisions about which topics to address in the brainstorming session.
The second step in the SWOT Analysis process is to gather and collate the information from the participants. This portion of the process happens before the brainstorming session, but lays the groundwork for a very productive meeting.
You’ve gathered all the preliminary data. Now you can really get to work generating some terrific ideas. This is the brainstorming session where it all comes together. You are going to be amazed at the quality of some of the ideas that surface.
A well-conducted SWOT Analysis exercise will produce more opportunities than you can handle. Here are some suggestions for making sure the initiatives are successful.
You can download the interactive Excel spreadsheet with all the forms ready to be customized for your business. Be sure to make use of the instructional material provided in this course.