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Marketing

INTRODUCTION TO MARKETING THE CONSTRUCTION COMPANY

TRAINING

Marketing Introduction Marketing 101

BUILDING THE BRAND

TOOLS

Knowing What Your Market ValuesHow Is Your Business Different?Defining Your Market SegmentYour UVP (Unique Value Proposition)Branding for Your Most Probable BuyerUnique Value Proposition Generator-

TRAINING

How to Create and Add Value Communicating the Value You Provide Promises You Make to Your Customers

POSITIONING THE COMPANY IN THE MARKET

TOOLS

Business Model CanvasWhat My Market Values-Market Gap Analysis-

TRAINING

Market Opportunity AnalysisMarket PositioningAre You Playing In a Game Worth Winning? Plant Your Flag, Establish Your Position Marketing to the Affluent

FORECASTING SALES

TOOLS

How Effective Must Your Marketing Be?-ProForma Based on Lead Conversion-ProForma Based on Market Share-

TRAINING

ProForma based on Marketing Effort ProForma Based on Your Market Share

S.W.O.T. (STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS) ANALYSIS

TOOLS

S.W.O.T. Initiatives-DigitalS.W.O.T. Considerations-Digital

S.W.O.T. ConsiderationsS.W.O.T. ScoringS.W.O.T. BusinessS.W.O.T. MarketingS.W.O.T .PersonnelS.W.O.T. ProductionS.W.O.T. FinancesS.W.O.T. Initiatives-Document

TRAINING

S.W.O.T. Analysis Course(course)Introduction to S.W.O.T. Introduction to S.W.O.T. PodcastStep 1 - Gather Information Step 1 - Gather Information PodcastStep 2 - Collate the Information Step 2 - Collate the Information PodcastStep 3 - Brainstorm the Results Step 3 - Brainstorm the Results PodcastStep 4 - The Payoff Step 4 - The Payoff

CREATING THE MARKETING PLAN

TOOLS

Marketing Action ChecklistMarketing Checklist for Builders

TRAINING

Marketing Checklist for Builders

THE BUYER JOURNEY

TOOLS

Content for the Buyer Journey-

TRAINING

INTRODUCTIONContent MarketingCONTENTContent MarketingAWARENESSContent MarketingCONSIDERATIONContent MarketingINTENTContent MarketingDECISIONContent Marketing

UTILITIES

Add Icon to iPhoneAdd Icon to AndroidAdd Bookmark to DesktopHow to Download a WorksheetHow to Download a DocumentHow to Change Business Name and/or Logo