03. Marketing Your Construction Business
It would be nice if all you had to do was build better or faster or with more value, and everyone would become your customer.
But it doesn’t work that way.
You still have to do the hard work of building a brand and a reputation, of being first in your chosen market niche…and then telling your market who you are.
Being great isn’t enough. Your market has to believe in your greatness.
This track focuses on knowing your market, selecting the right niche and planting your own flag there.