The Unique Value Proposition (UVP)
Where should a copy of your responses be sent?
Prepared by
Email
Date Completed
Copy to
Copy to
=========================
SOUND IT FROM THE MOUNTAINTOPS
What is the single most important message about your construction company you want to communicate to your market?
Is there anything making it difficult to deliver on your promise?
YOUR UNIQUE VALUE PROPOSITION:
You get about six words to set your company apart in your market.
SIX WORDS!!
They had better be the right words.
A tagline, or Unique Value Proposition (UVP), succinctly expresses how you are preferentially different from the competition. If your company has a tagline, what is it?
How does your Unique Value Proposition set your company apart from your competition?
What is the promise your company makes in its UVP?
Does your market value the promise made in your company's Unique Value Proposition?
Are you presently delivering on the promise made in your company's Unique Value Proposition?
MORE RESOURCES:
To read more about developing the Unique Value Proposition, click on this link.
To receive a copy of the Unique Value Proposition Generator, click on this link.
=========================
Thanks for completing this survey in the FOUNDATION series. Be sure to request a copy of the survey for your records, as Builder Academy does not retain this information.
Send me a copy of this survey.