The Unique Value Proposition (UVP)
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SOUND IT FROM THE MOUNTAINTOPS
What is the single most important message about your construction company you want to communicate to your market?
Is there anything making it difficult to deliver on your promise?
YOUR UNIQUE VALUE PROPOSITION:
You get about six words to set your company apart in your market.
A tagline, or Unique Value Proposition (UVP), succinctly expresses how you are preferentially different from the competition. If your company has a tagline, what is it?
How does your Unique Value Proposition set your company apart from your competition?
What is the promise your company makes in its UVP?
Does your market value the promise made in your company's Unique Value Proposition?
Are you presently delivering on the promise made in your company's Unique Value Proposition?
MORE RESOURCES:
To read more about developing the Unique Value Proposition, click on this link.
To receive a copy of the Unique Value Proposition Generator, click on this link.
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