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HOW EFFECTIVE MUST YOUR MARKETING EFFORT BE? |
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Actual |
What-If? |
What-If? |
Example |
Where to find the data |
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What is a reasonable expected annual profit for the company? |
Input |
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What is current profit for each job as percent of revenue? |
Annual Net Profit ÷ Annual Revenue |
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ANNUAL revenue which must be generated to reach the profit target. |
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MONTHLY revenue which must be generated to reach the profit target. |
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DAILY revenue which must be generated to reach the profit target in a 260-work-day year. |
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Contract value of an average project (in dollars)? |
Annual Revenue ÷ Number of Projects |
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Number of projects which must be completed per year. |
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What is the conversion rate of LEADS to MEETINGS? |
Prospect Meetings ÷ All Leads |
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What is the conversion rate of MEETINGS to PROPOSALS? |
Projects Quoted ÷ Prospect Meetings |
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What is the conversion rate of PROPOSALS to CONTRACTS? |
Projects Contracted ÷ Projects Quoted |
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Number of LEADS which must be generated annually. |
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Number of LEADS which must be generated monthly. |
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What are you doing to generate that number of prospects? |
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Landscape, Margins=Default, Scale=Default |
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