Position Description

Advertising Technician

Advertising Technician

Branding Manager

• None

Establish and continually improve the company’s profile, goodwill and market penetration using digital contacts, media, publicity and special event programming.

• Create and develop all advertising, printed materials and digital media consistent with the Unique Value Proposition and the Position Statement.

• Create and execute an annual media calendar encompassing all forms of market contact and showing approximate dates and costs for each marketing campaign.

• Prepare advertising schedules.

• Document advertising materials.

• Take advantage of all available discounts and special offers when making media purchases.

• Secure written agreement for all media purchases.

• Develop and execute outbound marketing campaigns.

• Develop and execute inbound marketing campaigns.

• Make all advertising and publicity claims consistent with the ability of the company to deliver on those claims.

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