Make positioning recommendations based upon the collection and analysis of data regarding consumer perceptions, preferences, needs and wants.
• Gather and analyze data pertaining to the company’s prospects, customers and competition.
• Conduct SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses for the company.
• Conduct Market Gap analyses for the market segments under consideration.
• Conduct Market Fit analyses for the market segment being considered.
• Advise the management of the company of a category, or categories, in a geographic market in which the company can be the leader.
• Gather information regarding the market to be served from government, quasi-government, business and any other sources.
• Document all research findings.
• Validate all collected data.
• Test and Review all data pertaining to current and potential market segments for relevancy on a regular basis.