• Create the branding package.
• Assure that the brand accurately reflects the culture of the company.
• Make certain that the company adheres to the elements of the brand in every activity it conducts.
• Assist in developing the position statement for the company.
• Assist in creating the Unique Value Proposition for the company.
• Assist in creating the logo for the company.
• Conduct psychographic research to identify market segment preferences with regard to color, shape, tone, verbiage.
• Make certain that the elements of the brand permeate every activity of the company.
• Assure that the brand is consistently represented in client-facing interactions.
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