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Sales Process

5.9-sales

DO YOU KNOW HOW...

...you work like hell to get prospects to contact you, and then when they do, you watch helplessly as the ball is fumbled again and again: qualifying the prospect, specifications, estimating, controlling expectations?
It's a wonder anyone gets to the goal line.

WELL, IMAGINE INSTEAD...

...that you have created a process that anticipates questions that every prospect is going to ask, that everyone in your office understands how to handle a buyer making the biggest purchase of their life, and that your salespeople know where each sales fits on your road to profitability.

TOOLS

Initial SpecificationsCalculate Your MarginsSales to Production Hand-Off

TRAINING

Initial Specifications Introduction Initial SpecificationsMark-Up vs. Margin The Existential EstimateEstimating for More Sales, Bigger ProfitsUnderstanding Overhead and ProfitDigging a Hole by DiscountingDon't Discount Your Price!!

TOOLS

ProForma Based on Lead ConversionProForma Based on Market Share

TRAINING

ProForma based on Marketing Effort ProForma Based on Your Market Share

TOOLS

Lead IntakeContent to Support Buyer Journey

TRAINING

INTRODUCTIONContent MarketingCONTENTContent MarketingAWARENESSContent MarketingCONSIDERATIONContent MarketingINTENTContent MarketingDECISIONContent Marketing

Content Marketing

Building Cost Analysis

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