SWOT Facilitator:
Create and Analyze Survey

SWOT Analysis - Step 2

At this point in the SWOT Analysis process, the facilitator has created, distributed and collected the survey form. The next step is to collate the anonymized data.

  • Go to the bottom of the page.
  • Select “Load”.
  • Navigate to the file created and saved when the survey was created.
  • Select the file.
  • Upload is completed.
  1. This form is for use by the FACILITATOR of the SWOT Analysis exercise.
  2. Use the “Strengths and Weaknesses” and the “Opportunities and Threats” tabs to collate the responses to the “Participant Survey-Handout” surveys which were completed by the participants in the SWOT Analysis exercise.
  3. The participants have been assured that their responses will be anonymous. Keep them anonymous,
  4. As the responses are received by the Facilitator, they should be anonymized as “Respondent 1”, “Respondent 2”, etc.
  5. Enter the responses from each participant using the dropdowns.
  6. Enter a summary of the comments, if provided, in the comment section. There is limited display space, so just highlight the comments.
  7. The “Factor Flag” and the “Importance Flag” set the levels at which aggregated responses indicate a trend. The flags are preset at 66%, but may be customized for your use. Do not set flags at less than 51 %.
  8. Tabulation of the responses will be be completed by the application.
  9. You can save the app at any time, and then access it when you are ready to work on it.
  10. Don’t forget to save the application when you have completed the input.
  1. The principals of the company should participate in the survey.
  2. The purpose of this pre-meeting survey is to identify areas of concern in the business.
  3. Pay attention to what the data is telling you.
  4. Select the statement responses which are most contentious as topics for the actual brainstorming session.
  5. Summarize the comments so the highlights show in the comment box.
  6. If the “I don’t know” response is selected often for any of the statements, this would indicate an area where some training may be useful.
  7. When all input is completed, print the collation pages.  Meet with Management to discuss which topics to highlight in the Brainstorming Session.