Content Marketing

Here is a very good series of articles on Content Marketing

And here is a worksheet you can use to plan your own content marketing process.

Use this worksheet to create specific content for the phases of the Buyer Journey.

Create and identify the marketing pieces you will use in the spaces provided in each column. Content clues are provided relevant to the Buyer Mission, Buyer Behavior, and Buyer Research Needs. Buzzwords and Relevant Terms are provided for each step in the Buyer Journey.

You will find your marketing is much more effective if it is purposeful in its content and targeted in its application.