Creating Content to Support
the Buyer Journey

Creating Content to Support the Buyer Journey

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Use this worksheet to create specific content for the five stages of the Buyer Journey.

Create and identify the marketing pieces you will use in the spaces provided in each column.  Content clues are provided relevant to the Buyer Mission, Buyer Behavior, and Buyer Research Needs.  Buzzwords and Relevant Terms are provided for each step in the Buyer Journey.

You will find your marketing is much more effective if it is purposeful in its content and targeted in its application.


CONTENTContent MarketingAWARENESSContent MarketingCONSIDERATIONContent MarketingINTENTContent MarketingDECISIONContent Marketing