This form will assist in identifying the role that your selections play in providing value to your market. 

List the features you incorporate in your homes.  For example, if you determine that a product you install makes the residence safer, you would add it to the “Safety” Pyramid Level and the “Product” Type of Value.  Then you describe the Feature and the Benefit provided your clients.  The steak and then the sizzle.

This process will help identify the unique features you add to your projects and the benefit to the client of the added features. 

You will also use this information in your marketing to differentiate your company from your “me-too” competitors.