Your market can be sliced and diced in multiple ways to create a market segment.
You can identify:
• a specific geographic (neighborhood in your city, urban vs. rural, proximity to hospital, education, commercial area).
• a specific demographic (age, income, family size, career).
• a specific feature (country living, low maintenance, sustainable energy, square footage, handicap accessibility).
• a blend of any of these specifics.
This survey will help you to consider the most favorable segment on which to focus your marketing efforts.