How Is Your Business Different?

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How Is Your Business Different?

Where should a copy of your responses be sent?

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HOW DO YOU THINK YOUR BUSINESS IS DIFFERENT?

If you are not purposely capitalizing on a preferential difference for your company's offerings, you are relying on LUCK to bring you business. Do you really want to depend on the winds of fortune for your and your family's well-being?

Describe the way in which your Construction Business is uniquely different from every other construction business in your market

Are you willing to bet the economic life of your construction business on its unique difference? Why or why not?

HOW DOES YOUR MARKET THINK YOUR BUSINESS IS DIFFERENT?

Describe the importance TO THE MARKET of the way in which your Construction Business differs from your competition

Do the market segments you are trying to reach UNDERSTAND how your business is different?

Yes No

Check the channels you use to help your market segment understand how you are different from the competition

Website Email Model Homes Jobsite Signage Newspaper Ads Yellow Pages Television Seminars Circulars

Do the market segments you are trying to reach VALUE the way in which your business is different?

Yes (Explain how you know this in comments below) No (Explain why you are not differentiating in a way the market segment appreciates) I don't know (Discuss what you need to do to find this information and what you are going to do with the information once you have it)

THE MAKE-OR-BREAK QUESTION:

Why would someone want to be a customer of your Construction Business?

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Thanks for completing this survey in the FOUNDATION series. Be sure to request a copy of the survey for your records, as Builder Academy does not retain this information.

How Is Your Business Different?

How Is Your Business Different?

When submitted, form responses are sent to the email addresses provided and then deleted. IF YOU WISH TO RETAIN THE INFORMATION YOU HAVE ENTERED, ADD AN EMAIL ADDRESS BEFORE SUBMITTING.

How Is Your Business Different?

HOW DO YOU THINK YOUR BUSINESS IS DIFFERENT?

HOW DOES YOUR MARKET THINK YOUR BUSINESS IS DIFFERENT?

THE MAKE-OR-BREAK QUESTION:

Thanks for completing this survey in the FOUNDATION series. Be sure to request a copy of the survey for your records, as Builder Academy does not retain this information.

When submitted, form responses are sent to the email addresses provided and then deleted.
IF YOU WISH TO RETAIN THE INFORMATION YOU HAVE ENTERED, ADD AN EMAIL ADDRESS BEFORE SUBMITTING.