How Is Your Business Different?
How Is Your Business Different?
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How Is Your Business Different?
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HOW DO YOU THINK YOUR BUSINESS IS DIFFERENT?
If you are not purposely capitalizing on a preferential difference for your company's offerings, you are relying on LUCK to bring you business. Do you really want to depend on the winds of fortune for your and your family's well-being?
Describe the way in which your Construction Business is uniquely different from every other construction business in your market
Are you willing to bet the economic life of your construction business on its unique difference? Why or why not?
HOW DOES YOUR MARKET THINK YOUR BUSINESS IS DIFFERENT?
Describe the importance TO THE MARKET of the way in which your Construction Business differs from your competition
Do the market segments you are trying to reach UNDERSTAND how your business is different?
Yes
No
Check the channels you use to help your market segment understand how you are different from the competition
Website
Email
Model Homes
Jobsite Signage
Newspaper Ads
Yellow Pages
Television
Seminars
Circulars
Do the market segments you are trying to reach VALUE the way in which your business is different?
Yes (Explain how you know this in comments below)
No (Explain why you are not differentiating in a way the market segment appreciates)
I don't know (Discuss what you need to do to find this information and what you are going to do with the information once you have it)
THE MAKE-OR-BREAK QUESTION:
Why would someone want to be a customer of your Construction Business?
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