The Central Model presents a market that:
Is sufficiently large to provide the revenue stream your company needs;
Is sufficiently small that it can be identified and addressed efficiently;
Has many of the same beliefs and values;
Has many demographic characteristics in common;
Has many psychographic characteristics in common;
Represents a group that your company and you can and do understand.
Copyright © 2012-2023 Builder-Resources.com and Builder-Academy.com. All rights reserved. Used by permission.